Tuesday, October 28, 2008

Campaign 2008 - we ain't seen nothing yet?

As the Obama and McCain campaigns make their final 7 day push to election day we'll see more ads and get out the vote effort than at any other time in history, especially for Obama (who has far more money), and especially in the key states of Florida, Ohio, and Pennsylvania.

Obama's get out the vote system is likely to go down in history as the most sophisticated ever. In Florida over 100,000 volunteers have been mobilized to help with the Obama campaign, and CNN reports that poll workers will scan names of those who voted into a system that will then make decisions about where to run targeted pre-recorded TV appeals by Obama to get out and vote. This is a brilliant tactic as failing to mobilize enough voters was a key reason for the Gore loss in 2000 and Kerry loss in 2004.

1 comment:

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