John McCain and Barack Obama have so far shown remarkable restraint in terms of "going negative" in their campaigns. If Obama is the Democratic nominee I expect these personal crusades against negativity to continue, but also almost guarantee that the soft money campaigns will be doing a lot of dirty work. Swiftboating will be the mainstay of both campaigns as the candidates will be able to honestly say they have nothing to do with the negativity while their distant supporters bash away.
But I don't understand all the whining about negative campaigning . Like positive campaigns, people refuse to pay attention to issues and pundits and media refuse to address the issues. Ergo, it's a wild west out there and will always be that way in our quirky American pseudo-Democracy, the best Democracy money can buy!