The punditry is bending over backwards to connect BS and irrelevance to both candidates.
Today the stupid awards goes out for suggesting rapper Ludacris latest hip hop commercialized rant tune tells us anything important about Obama (it does not). On the McCain side of the pundit follies we have the normally very insightful Rachel Maddow on MSNBC suggesting that the McCain campaign's claims that Obama is presumptuously asserting himself is pandering to racism (they are not - Obama is somewhat presumptuous, you silly Rachel!). Obama's been the huge beneficiary of a combination of McCain's non-attack strategy and our cultural oversensitivity to any ads that could have racial overtones).
Swiftboating will be coming on in full force very soon, but it will leave any racial references to the imagination or it will fail as Obama is likely poised to quickly and effectively brush aside such issues as racial nonsense, immediately ceding the high ground to Obama.
This is natural in the 24/7 news cycle when people will simply change the channel if Rachel Maddow and Pat Buchanon start waxing philosophically about the merits of prudent fiscal management rather than arguing over silliness.
Now, McCain also deserves a stupid award for the new TV ad showing how popular Obama has become and asking "is he ready to be President?" Excuse me, but pointing out how your opponent is more popular than you are is NOT a good approach to winning.