Wednesday, October 29, 2008

The Obamercial

Pundits are wondering if Obama pulled in a few more voters with tonight's 30 minute five million dollar multi-network commercial extravaganza.

I think that was only a small part of their objective as they probably only gained a point or so across the board and gaining votes is near-meaningless in California, New York, and most of the heavily populated states (and expensive media markets) that are already lined up for Obama in terms of electoral votes - the only votes that matter in the big show.

However this was yet another master stroke of the nearly flawless Obama campaign. Why? It runs out the clock for two full days with only 6 days until the main election day, and with many people voting over the next few days in early voting areas. Obama does not need votes now - he needs to simply maintain his sizable lead. The status quo is Obama's friend and this piece helps to maintain that for him in addition to address, in a very stylish fashion, key concerns of key groups he needs.

As with most of the Axlerod innovations this was brilliant and another reason the Obama campaign is likely to go down as *the best run big campaign* in American political history.

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